Diseases such as diabetes, obesity and tooth decay are caused by excessive consumption of sugar. We know that we all need sugar in our diets, in fact, human beings since cavemen have been looking for sugar as a source of energy. The problem today is that almost all the foods you find in a supermarket, even those that call themselves "healthy", have refined sugar.
The food industry has discovered that the mixture of sugar and fat is addictive and has been using this formula for decades and taking advantage of it for all preparations. To combat this excessive consumption of refined sugar, we replace it with dates and polyols
which are sugar alcohols that your body does not absorb completely.
To better understand this topic, we recommend the documentary: Fed Up.
There is a large percentage of the population that is allergic to lactose and since we want our products to be suitable for all people, we decided to make them lactose-free. The maximum that you will find of lactose in our products is 0.5 g per serving. If you have an extreme sensitivity or allergy to lactose, we recommend consulting with your doctor.
By a primitive instinct that we still have, our brain believes that colorful food is fresher and tastier. For this reason, the food industry uses dyes to tempt our brain, making products that often have no nutritional value more attractive.
Using colorants is completely unnecessary and that's why we decided not to use them. Many of our products don't look as pretty and attractive as others, but we don't care, because what we really care about is that they are nutritious and healthy.
Soy is one of the main causes of deforestation of forests, contamination of rivers and aquifers and the disappearance of biodiversity.
But at the same time it is an ingredient rich in protein and other properties that make it indispensable in almost all diets.
For all of these reasons, we care to bring from California a soybean without genetic modifications, which has been harvested responsibly with the planet and with those who inhabit it.
The human being needs 3 macronutrients to live: protein, carbohydrates and fats. Of these 3, the most difficult to obtain is protein, since although it may be in many foods, they are often incomplete proteins and/or in low amounts.
To help people who are looking for a more complete nutrition, we develop products with high portions of good proteins that are easy to consume and accessible in any situation.
Additives are substances that are added to food to keep it fresh, improve its taste, texture or appearance.
Since they are not necessary or nutritious, we do not use them.
Sometimes it is real, that less is more.
Cholesterol is necessary for our bodies since it has many important functions such as making hormones, vitamin D and other substances, but at the same time, the increase in cholesterol in our blood can be dangerous to our health.
Our products are low in cholesterolto help people with high cholesterol and also to prevent it.
Gluten is a family of storage proteins — formally known as prolamins — that are naturally found in certain cereal grains, such as wheat, barley, and rye.
Gluten-free diets are becoming increasingly popular, especially due to the growing awareness surrounding gluten intolerance. Given we want to offer a snack that adapts to every lifestyle, we decided to make all of our protein bars gluten free.